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Impressum

Responsible for the content of these pages:

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Plasti Chemie North America LLC,

400 5th Ave., S suite 301

Naples, FL 34102

(305)336-7635

USA

VAT: 80-0594287

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represented by the manager Volkmar Lull

Privacy policy:

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We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of our company. It is generally possible to use our company’s website without providing any personal data. However, if a data subject wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

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The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to our company. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

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As the controller, our company has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

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All photographs, videos and series of images are defined as our own intellectual creation according to Section 2 of the Copyright Act (UrhG). That’s why we as the author have the sole photo rights worldwide. This also includes the rights to use, reproduce and publish. Any copying, use or transfer without our express written consent is prohibited!

1. Definitions

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The data protection declaration of our company is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.

We use the following terms, among others, in this privacy policy

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a) personal data

Personal data means any information relating to an identified or identifiable natural person (hereinafter “data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

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b) Data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

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c) Processing

Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

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d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting its future processing.

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e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

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f) Pseudonymization

Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

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g) Controller or controller responsible for the processing

The controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

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h) Processor

Processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

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i) Recipient

Recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

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j) third party

A third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

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k) Consent

Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

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2. Name and address of the controller responsible for processing

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The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is

Plasti-Chemie Vertriebs GmbH, Falgardring 1

08223 Falkenstein

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3. cookies

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The Internet pages of our company use cookies. Cookies are text files that are placed and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

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Through the use of cookies, our company can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

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By means of a cookie, the information and offers on our website can be optimized for the benefit of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user’s computer system. Another example is the cookie for a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

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The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

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4. collection of general data and information

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The website of our company collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

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When using this general data and information, our company does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. This anonymously collected data and information is therefore evaluated by our company both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

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5. registration on our website

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The data subject has the option of registering on the controller’s website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller’s own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.

By registering on the controller’s website, the IP address assigned by the data subject’s Internet service provider (ISP), the date and time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate criminal offenses that have been committed. In this respect, the storage of this data is necessary to safeguard the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.

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The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller’s database.

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The controller shall provide any data subject at any time upon request with information about which personal data relating to the data subject is stored. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. All of the controller’s employees are available to the data subject as contact persons in this context.

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6. subscription to our newsletter

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On our company’s website, users are given the opportunity to subscribe to our company’s newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered.

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Our company informs its customers and business partners at regular intervals by means of a newsletter about company offers. Our company’s newsletter can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

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When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject’s e-mail address at a later date and therefore serves as legal protection for the controller.

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The personal data collected when registering for the newsletter will be used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to inform the controller of this in another way.

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7 Newsletter tracking

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Our company’s newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, our company may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

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Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. Our company automatically regards a withdrawal from the receipt of the newsletter as a revocation.

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8. Contact possibility via the website

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Due to legal regulations, the website of our company contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purpose of processing or contacting the data subject. This personal data is not passed on to third parties.

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9. Routine deletion and blocking of personal data

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The controller shall process and store personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be blocked or deleted routinely and in accordance with legal requirements.

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10. Rights of the data subject

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a) Right to confirmation

Each data subject shall have the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact any employee of the controller.

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(b) Right to information

Any person affected by the processing of personal data shall have the right granted by the European legislator to obtain, at any time, free of charge, information from the controller about the personal data stored concerning him or her and a copy of such information. In addition, the European legislator has granted the data subject access to the following information:

the purposes of the processing;

the categories of personal data processed

the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;

if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining that duration

the existence of a right to rectification or erasure of personal data concerning him or her or to restriction of processing by the controller or a right to object to such processing;

the existence of a right of appeal to a supervisory authority

if the personal data are not collected from the data subject: all available information on the origin of the data

the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and, at least in these cases, meaningful information on the logic involved and the scope and intended effects of such processing for the data subject;

Furthermore, the data subject shall have the right to obtain information as to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.

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If a data subject wishes to avail himself of this right of information, he or she may, at any time, contact any employee of the controller.

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c) Right to rectification

Any person affected by the processing of personal data shall have the right granted by the European legislator to request the immediate rectification of inaccurate personal data concerning him or her. Furthermore, the data subject shall have the right, having regard to the purposes of the processing, to request the completion of incomplete personal data, including by means of a supplementary declaration.

If a data subject wishes to exercise this right of rectification, he or she may, at any time, contact any employee of the controller.

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d) Right to erasure (right to be forgotten)

Any person affected by the processing of personal data shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without delay where one of the following grounds applies and the processing is not necessary:

The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.

The data subject revokes his or her consent to which the processing pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.

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In accordance with Art. 21 para. 1 GDPR and there are no overriding legitimate grounds for the processing, or the data subject submits an objection pursuant to Art. 21 para. 2 GDPR to object to the processing.

The personal data has been processed unlawfully.

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The erasure of the personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.

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The personal data have been collected in relation to information society services offered pursuant to Art. 8 para. 1 GDPR.

If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by our company, he or she may, at any time, contact any employee of the controller. The employee of our company will ensure that the erasure request is complied with immediately.

If the personal data has been made public by our company and our company is the controller pursuant to Art. 17 para. 1 GDPR to delete the personal data, our company shall take reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, to inform other data controllers who process the published personal data that the data subject has requested from these other data controllers the deletion of all links to such personal data or copies or replications of such personal data, insofar as the processing is not carried out. is. The employee of our company will arrange the necessary arrangements in individual cases.

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e) Right to restriction of processing

Any data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following conditions is met: 

The accuracy of the personal data is contested by the data subject for a period that allows the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject opposes the erasure of the personal data and instead requests the restriction of the use of the personal data.

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The controller no longer needs the personal data for the purposes of the processing, but the data subject needs them for the establishment, exercise or defence of legal claims.

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The data subject has objected to the processing pursuant to Art. Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the controller outweigh those of the data subject.

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If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by our enterprise, he or she may, at any time, contact any employee of the controller. The employee of our company will arrange the restriction of the processing.

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f) Right to data portability

Each data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. You also have the right to transmit these data to another controller without hindrance by the controller to whom the personal data have been provided, provided that the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

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Furthermore, when exercising their right to data portability pursuant to Art. 20 para. 1 DS-GVO the right to have the personal data transmitted directly from one controller to another controller, insofar as this is technically feasible and insofar as the rights and freedoms of other persons are not affected.

In order to assert the right to data portability, the data subject may contact any employee of our company at any time.

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g) Right to object

Each data subject shall have the right granted by the European legislator to object at any time, on grounds relating to his or her particular situation, to the processing of personal data concerning him or her, which is based on Art. 6 para. 1 letter e or f DS-GVO is required to file an objection. This also applies to profiling based on these provisions.

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Our company will no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing serves the establishment, exercise or defence of legal claims.

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If our company processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data for such marketing. This also applies to profiling insofar as it is related to such direct advertising. If the data subject objects to our enterprise processing for direct marketing purposes, our enterprise will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to the processing of personal data concerning him or her, which is carried out by our company for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 para. 1 GDPR, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of our company or another employee directly. The data subject shall also be free, in the context of the use of information society services, notwithstanding Directive 2002/58/EC, to exercise his or her right to object by automated means using technical specifications.

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h)     Automated decision-making in individual cases including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects vis-à-vis him or similarly significantly affects him or her, unless the decision (1) is necessary for the conclusion, or the performance of a contract between the data subject and the controller, or (2) is permitted by Union or Member State legislation to which the controller is subject and legislation appropriate measures to safeguard the rights and freedoms, as well as the legitimate interests of the data subject are contained or (3) with the explicit consent of the data subject is carried out.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a controller, or (2) it is based on the data subject’s explicit consent, our company shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he or she may, at any time, contact any employee of the controller.

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i)      Right to withdraw data protection consent

Any person affected by the processing of personal data shall have the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may, at any time, contact any employee of the controller.

11. Data protection for applications and in the application procedure

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The controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing may also be carried out electronically. This is the case in particular if an applicant submits corresponding application documents to the controller electronically, for example by e-mail or via a web form available on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the refusal decision, unless deletion is contrary to other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

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12. Data protection provisions about the application and use of AddThis

On this website, the controller has integrated components of the company AddThis. AddThis is a so-called bookmarking provider. The service allows a simplified bookmarking of Internet pages via buttons. Hovering over or clicking the AddThis component displays a list of bookmarking and sharing services. AddThis is used on more than 15 million websites, and the buttons are displayed more than 20 billion times a year, according to the operating company.

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The operating company of AddThis is the company AddThis, Inc. 1595 Spring Hill Road, Suite 300, Vienna, VA 22182, USA.

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With each call-up to one of the individual pages of this website, which is operated by the controller and on which an AddThis component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective AddThis component to download data from the website www.addthis.com. As part of this technical procedure, AddThis obtains information about the visit and which specific individual page of this website is used by the information technology system used by the data subject. In addition, AddThis receives information about the IP address of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website. AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable the company AddThis itself, as well as the companies affiliated with AddThis or its partner companies, to target visitors to the website of the controller with personalized and interest-based advertising.

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AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual surfing behavior of the computer system used by the data subject. The cookie stores the visits to Internet pages originating from the computer system.

As described above, the data subject may prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent AddThis from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AddThis can be deleted at any time via an Internet browser or other software programs.

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The data subject also has the opportunity to permanently object to the processing of personal data by AddThis. To do this, the data subject must press the opt-out button under the link http://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the system of the data subject are deleted after an objection, the data subject must call up the link again and set a new opt-out cookie.

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However, with the setting of the opt-out cookie, the website of the controller may no longer be fully usable for the data subject.

The applicable data protection regulations of AddThis can be accessed at http://www.addthis.com/privacy/privacy-policy.

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13. Data protection provisions about the application and use of Google AdSense

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On this website, the controller has integrated Google AdSense. Google AdSense is an online service that enables the placement of advertising on third parties. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by means of the generation of individual user profiles.

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The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google-AdSense places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. enables an analysis of the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to send data to Alphabet Inc. for the purpose of online advertising and the billing of commissions. to be transmitted. As part of this technical procedure, Alphabet Inc. Knowledge of personal data, such as the IP address of the data subject, provided by Alphabet Inc. serve, among other things, to trace the origin of visitors and clicks and subsequently to enable commission settlements.

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As described above, the data subject may prevent the setting of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. places a cookie on the information technology system of the data subject. In addition, one of Alphabet Inc. already set cookie can be deleted at any time via the Internet browser or other software programs.

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Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, which allows statistical analysis to be carried out. Based on the embedded tracking pixel, Alphabet Inc. detect whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

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Through Google AdSense, personal data and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. transferred to the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on personal data collected through the technical process to third parties.

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Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.

14. Data protection regulations on the application and use of Google Analytics (with anonymization function)

The person responsible for processing has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collection and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for what duration a sub-page was viewed. Web analysis is primarily used to optimize a website and to analyze the cost-benefit of internet advertising.

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The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The person responsible for processing uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. Using this addition, the IP address of the data subject’s Internet connection is shortened and anonymized by Google if our website is accessed from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

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The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

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Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Each time you access one of the individual pages of this website, which is operated by the controller and into which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically triggered by the respective Google Analytics component to transmit data to Google for online analysis purposes. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently enable commission billing.

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The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

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The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

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The data subject also has the possibility of objecting to a collection of data generated by Google Analytics relating to the use of this website as well as the processing of this data by Google and the chance to prevent such. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data or information about website visits may be transmitted to Google Analytics. Installing the browser add-on is viewed by Google as a contradiction. If the information technology system of the data subject is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

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Further information and Google’s applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.

 

15. Data protection regulations on the application and use of Google Remarketing

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The person responsible for processing has integrated Google Remarketing services on this website. Google Remarketing is a function of Google AdWords that enables a company to display advertising to Internet users who have previously visited the company’s website. The integration of Google Remarketing allows a company to create user-related advertising and therefore display interest-relevant advertisements to the Internet user.

The operating company for the Google Remarketing services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or on other websites that are tailored to the individual needs and interests of Internet users.

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Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to recognize visitors to our website when they subsequently visit websites that are also members of the Google advertising network. Every time you access a website on which the Google Remarketing service has been integrated, the data subject’s Internet browser automatically identifies itself to Google. As part of this technical process, Google gains knowledge of personal data, such as the user’s IP address or surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

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The cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

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The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google’s applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.

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16. Data protection regulations on the application and use of Google AdWords

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The person responsible for processing has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in both Google’s search engine results and the Google advertising network. Google AdWords allows an advertiser to define specific keywords in advance, using which an ad will only be displayed in Google’s search engine results if the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the advertisements are distributed on relevant websites using an automatic algorithm and taking into account the previously defined keywords.

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The operating company of the Google AdWords services is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.

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If a data subject reaches our website via a Google ad, Google will store a so-called conversion cookie on the data subject’s information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the person concerned. If the cookie has not yet expired, the conversion cookie is used to track whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether a data subject who reached our website via an AdWords ad generated sales, i.e. completed or canceled a purchase of goods.

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The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We in turn use these visit statistics to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future . Neither our company nor other Google AdWords advertising customers receive information from Google that could be used to identify the data subject.

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The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on the personal data collected via the technical process to third parties.

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The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

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The data subject also has the option of objecting to interest-based advertising by Google. To do this, the data subject must access the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google’s applicable data protection regulations can be found at https://www.google.de/intl/de/policies/privacy/.

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17. Data protection regulations on the application and use of Jetpack for WordPress

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The person responsible for processing has integrated Jetpack on this website. Jetpack is a WordPress plug-in that offers the operator of a website based on WordPress additional functions. Jetpack allows the website operator, among other things, an overview of the site’s visitors. By displaying related posts and publications or the ability to share content on the site, it is also possible to increase visitor numbers. Security features are also integrated into Jetpack, so that a website using Jetpack is better protected against brute force attacks. Jetpack also optimizes and accelerates the loading of the images integrated on the website.

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The operating company of the Jetpack plugin for WordPress is Automattic Inc., 132 Hawthorne Street, San Francisco, CA 94107, USA. The operating company uses the tracking technology of Quantcast Inc., 201 Third Street, San Francisco, CA 94103, USA.

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Jetpack sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Each time one of the individual pages of this website is accessed, which is operated by the controller and on which a Jetpack component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to retrieve data for analysis purposes to be sent to Automattic. As part of this technical process, Automattic receives knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way is used to analyze the behavior of the data subject who accessed the website of the controller and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component will not be used to identify the data subject without first obtaining a separate, express consent from the data subject. The data also comes to Quantcast’s attention. Quantcast uses the data for the same purposes as Automattic.

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The person concerned can prevent the setting of cookies through our website, as already described above, at any time by means of a corresponding setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic can be deleted at any time via the Internet browser or other software programs.

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The data subject also has the possibility of objecting to and preventing the collection of data generated by the Jetpack cookie relating to the use of this website as well as the processing of this data by Automattic/Quantcast. To do this, the data subject must press the opt-out button under the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject’s system are deleted after an objection, the data subject must access the link again and set a new opt-out cookie.

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However, by setting the opt-out cookie, it is possible that the website of the controller is no longer fully usable for the data subject.

Automattic’s applicable privacy policy is available at https://automattic.com/privacy/. Quantcast’s applicable privacy policy is available at https://www.quantcast.com/privacy/.

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18. Data protection regulations on the application and use of LinkedIn

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The person responsible for processing has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Over 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for data protection matters outside the USA.

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Each time our website is accessed, which is equipped with a LinkedIn component (LinkedIn plug-in), this component causes the browser used by the data subject to download a corresponding representation of the LinkedIn component. Further information about the LinkedIn plug-ins can be found at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn gains knowledge of which specific subpage of our website is visited by the data subject.

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If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes which specific subpage of our website the data subject visits each time the data subject visits our website and for the entire duration of their stay on our website. This information is collected by the LinkedIn component and assigned by LinkedIn to the respective LinkedIn account of the data subject. If the data subject clicks on a LinkedIn button integrated on our website, LinkedIn assigns this information to the data subject’s personal LinkedIn user account and stores this personal data.

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LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is logged in to LinkedIn at the same time as accessing our website; This occurs regardless of whether the data subject clicks on the LinkedIn component or not. If the data subject does not want this information to be transmitted to LinkedIn, they can prevent the transmission by logging out of their LinkedIn account before accessing our website.

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LinkedIn offers the option to unsubscribe from email messages, SMS messages and targeted ads and to manage ad settings at https://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who can set cookies. Such cookies can be rejected at https://www.linkedin.com/legal/cookie-policy. LinkedIn’s applicable data protection regulations are available at https://www.linkedin.com/legal/privacy-policy. LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

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19. Data protection provisions regarding the application and use of Shariff

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The person responsible for processing has integrated the Shariff component on this website. The Shariff component provides social media buttons that are data protection compliant. Shariff was developed for the German computer magazine c’t and is published via GitHub, Inc.

The component is developed by GitHub, Inc. 88 Colin P. Kelly Junior Street, San Francisco, CA 94107, USA.

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The button solutions provided by social networks usually transfer personal data to the respective social network when a user visits a website in which a social media button has been integrated. By using the Shariff component, personal data is only transmitted to social networks when the visitor to a website actively presses one of the social media buttons. Further information about the Shariff component is available from the computer magazine c’t at http://www.heise.de/newsticker/melde/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103. html provided. The purpose of using the Shariff component is to protect the personal data of visitors to our website and at the same time to enable us to integrate a button solution for social networks on this website.

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Further information and GitHub’s applicable privacy policy can be found at https://help.github.com/articles/github-privacy-policy/.

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20. Data protection regulations on the application and use of Xing

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The person responsible for processing has integrated components from Xing on this website. Xing is an Internet-based social network that enables users to connect with existing business contacts and make new business contacts. Individual users can create a personal profile of themselves on Xing. Companies can, for example, create company profiles or publish job offers on Xing.

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The operating company of Xing is XING SE, Dammtorstraße 30, 20354 Hamburg, Germany.

Each time you access one of the individual pages of this website, which is operated by the controller and into which a Xing component (Xing plug-in) has been integrated, the Internet browser on the data subject’s information technology system is automatically activated by the respective Xing -Component causes a representation of the corresponding Xing component to be downloaded from Xing. Further information about the Xing plug-ins can be found at https://dev.xing.com/plugins. As part of this technical process, Xing receives information about which specific subpage of our website is visited by the data subject.

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If the data subject is logged in to This information is collected by the Xing component and assigned by Xing to the respective Xing account of the data subject. If the data subject clicks on one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the data subject’s personal Xing user account and stores this personal data.

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Xing always receives information via the Xing component that the data subject has visited our website if the data subject is logged in to Xing at the same time as accessing our website; This takes place regardless of whether the person concerned clicks on the Xing component or not. If the data subject does not want this information to be transmitted to Xing, they can prevent the transmission by logging out of their Xing account before accessing our website.

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The data protection regulations published by Xing, which are available at https://www.xing.com/privacy, provide information about the collection, processing and use of personal data by Xing. Xing has also published data protection information for the XING share button at https://www.xing.com/app/share?op=data_protection.

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21. Data protection regulations on the application and use of YouTube

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The person responsible for processing has integrated components from YouTube on this website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and allows other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programs, as well as music videos, trailers or videos made by users can be accessed via the Internet portal.

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YouTube’s operating company is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

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Each time you access one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the data subject’s information technology system is automatically activated by the respective YouTube component prompted to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google receive information about which specific subpage of our website is visited by the data subject.

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If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific sub-page of our website the data subject is visiting when a subpage that contains a YouTube video is accessed. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

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YouTube and Google always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the same time as accessing our website; This happens regardless of whether the person concerned clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

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The data protection regulations published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

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22. Legal basis for processing

Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation that requires the processing of personal data, such as to fulfill tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance details or other vital information would then have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above-mentioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, he was of the opinion that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

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23. Legitimate interests in processing pursued by the controller or a third party

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If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

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24. Duration for which the personal data will be stored

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The criterion for the duration of storage of personal data is the respective statutory retention period. After the deadline has expired, the relevant data will be routinely deleted unless it is no longer required to fulfill the contract or initiate a contract.

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25. Legal or contractual requirements for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision

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We would like to clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). In order to conclude a contract, it may sometimes be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company enters into a contract with them. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the data subject provides personal data, the data subject must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

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26. Existence of automated decision making

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As a responsible company, we do not use automatic decision-making or profiling.

Source: This data protection declaration was created by the data protection declaration generator from the external data protection officer Aachen in cooperation with RC GmbH, which recycles used notebooks, and the file sharing lawyers from WBS-LAW. We thank those mentioned for their support.

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